Download the Value Proposition Templates

Below you'll find two groups of templates for your use:

Idea Scoping Templates are great when the idea or project is at the concept stage, with little data or evidence to back it up. It's quite natural for ideas at this early stage to be based more on a vision and future state.

Opportunity Validation templates should be used when the idea is 'near to market' and there are data points to draw from about customers, competition, product, etc.

Don't forget to use your completed So what? who cares? why you? tools to build your value proposition into these templates.

Idea Scoping Templates

Idea Scoping Presentation

Use this slide template to create a short presentation of the vision and opportunity for an idea or project at the concept stage.

Business Value Proposition Document

This template offers guidance to create a two-page summary document of the business value of a concept-stage idea.

Pitching Your Value Proposition

Use this 'pitch template' to create a short three sentence summary of the business value proposition for your idea.

Opportunity Validation Templates

Opportunity Validation Slide Presentation

Use this slide template to create a presentation of the business opportunity for your idea or project.

Business Value Proposition Document

This template provides guidance to create a 7-10 page document to present the business opportunity for your idea.

Pitching Your Value Proposition

Use this 'pitch template' to create a short three sentence summary of the business value proposition for your idea.